I recently noticed that the Franklin Public Library is sponsoring a winter Adult Reading Club called "Resolve to Read!" More info can be found at: http://www.mcfls.org/franklin/Resolve%20to%20read.htm
Kudos for a GREAT idea! (Wish I'd thought of it.)
Thursday, December 10, 2009
Event Promotion/Marketing
Maybe we're the only one with this problem, but when we invite a wonderful guest, do the posters, send the press releases and do all the other 'right' things, we still aren't assured of good attendance and I always wonder if there was something else we should have done.
Thinking of promoting our events in terms of "marketing" is a newish concept for me--it seems so "corporate," or something, but Laurie Boettcher 's (PR guru at Indianhead Federated Library System) blog says this about marketing events using social media: "Social media is not a craze, this really is a powerful new way of marketing. It is not, however, a one-size-fits-all guaranteed success. With each marketing campaign we do for an event, new program, new service, or whatever, we do our research, do our very best, and then hope our strategy was on track and works. Social media is no different. It's another tool in our belt that helps us reach our target audience. But, it only reaches that audience if we actually do it." Here is her blog address: http://laurieboettcher.blogspot.com/ .
Thinking of promoting our events in terms of "marketing" is a newish concept for me--it seems so "corporate," or something, but Laurie Boettcher 's (PR guru at Indianhead Federated Library System) blog says this about marketing events using social media: "Social media is not a craze, this really is a powerful new way of marketing. It is not, however, a one-size-fits-all guaranteed success. With each marketing campaign we do for an event, new program, new service, or whatever, we do our research, do our very best, and then hope our strategy was on track and works. Social media is no different. It's another tool in our belt that helps us reach our target audience. But, it only reaches that audience if we actually do it." Here is her blog address: http://laurieboettcher.blogspot.com/ .
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